Adam Hershey

Board Member

Adam Hershey has over 25 years of investing experience in the public and private markets. He is currently the founder, Managing Partner and Portfolio Manager of Hershey Strategic Capital, LP an opportunistic, alternative asset manager focused on active investing in small cap, public companies, since inception in July 2009 to the present. He invests in both public and private companies, covering multiple industries with a typical investment time frame of 3-5 years focused on fundamental, long term absolute returns across the capital structure. He is the founder and Managing Member of Shore Ventures I, LP, Shore Ventures II, LP & Shore Ventures III, LP subsidiaries of Hershey Management.

Mr. Hershey was a Partner and Chief Investment Officer (CIO) at SIAR Capital, LLC. a single-family office specializing in undervalued and emerging growth companies based in New York City from September 2007-December 2016. At SIAR Capital, he invested in public and private companies and worked closely with management in those companies to create economic value. SIAR Capital broadened its investment mandate to include opportunistic investments across asset classes.

Mr. Hershey graduated with a B.S.M from Tulane University’s A.B. Freeman School of Business.

Jessica Bast


A diligent executor of financial management, Jessica brings her extensive and diverse career in accounting to implement new processes that differentiate General Cannabis in the market. Responsible for directing all accounting matters, her exceptional leadership ensures we continue to redefine the cannabis market for businesses and consumers.   


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